Advantage IT Management Blog

In the 1980s, there was a cartoon by the name of G.I. Joe, based on action figures manufactured by toy giant Hasbro. Due to the popularity of this cartoon, they set out time each week to do a brief PSA aimed to educate kids about the dangers of certain actions. The tagline, “Now you know, and knowing is half the battle.” became entrenched in the lexicon. Now, over thirty years later, kids that grew up on G.I. Joe are business owners and have come to understand just how poignant that message is. Let’s take a look at a couple of ways businesses can expand their knowledge base and use it to improve their operations using IT.

You may have heard the term “business analytics” thrown around before. This growing field can offer businesses of all sizes some substantial operational benefits in the form of optimized performance and improved decision making. Let’s review what business analytics are, and how you can embrace them to your advantage with technology.

As a business owner, you’re constantly looking for new ways to improve customer interaction with your website, and your company in general. In the old days (the early-to-mid aughts), market research required a lot of phone calls and legwork. Today, thanks to the rapid growth of technology, numerous applications and software feature real-time analytics that can help you gather instant feedback and statistics on your clientele. Here are three technologies that can make market research a cinch.

Business intelligence is the act of processing and using data that your company has acquired. It doesn’t matter how many employees you have, how many sites you have, or how many clients you have--your company can stand to benefit from implementing business intelligence in some way. Here are some of the finer details that can help you better understand the unique benefits provided by business intelligence.

A lot is being made about running smarter businesses. Many businesses are looking to their data to try and work out how to build a better business. Two terms you typically hear during this conversation are business intelligence and business analysis. Today, we will take a look at the two terms, decipher their meaning, how they are different from one another, and how they can help you determine the resources a business needs to improve itself.